Digital Marketing brings about great evolution in the field of marketing and regardless of what industry the concept is interpreted, there is always room for innovation and creativity. Unfortunately, this concept is not well adopted by Dubai Real Estate in the recent times, and a Pied Piper (of Hamelin) approach has been followed by most of the digital marketers which is losing the true essence of Digital Marketing. Most marketers try to copy the concept of one another and sometimes unlawfully even disguise their artwork concepts to catch leads online which although works great for numbers but it is almost zero when it comes to conversion because of quality.In the basics of marketing, it is taught that every product has its own unique selling proposition (USP) and thus has a different target audience, where one marketing strategy cannot be applied to all. The setback of not following this concept has brought about digital marketing to such a stage where almost the same advertisements are being exposed to same audience over and over again via social media, emails, SMS and online portals which dilutes the interest and confuses a genuine client to what should be opted for amidst this war of similar offerings around all digital channels. Additionally in this process there has been a huge wastage of resource occurred that could have been capitalized better if an optimal utilization approach was adopted. One of the major reason witnessed behind this scenario is the gap that exists between marketing team and their on-ground experience of real estate. Generally, the organizations when they outsource their marketing campaigns to external agencies the objective of both the parties are different where the organization intends to save cost for the marketing campaign and on the other hand the marketing agencies focus on generating more numbers in leads so they can argue on their next contract renewals. In the whole process the essence of advertising the USP of the property is deprived and instead of targeted marketing, the approach goes to mass marketing concept which then again goes against the literature of digital marketing. The only party happy in this scenario is the service provider that are Google and Facebook as their business earns more revenue as the competition gets intense and companies are willing to pay more for the same campaign.The digital marketing especially social media, SEO and SEM works mainly on bidding structure for a certain set of audience, and of course the mightier bid wins the race, but a well experienced marketer would always opt for an optimal bidding strategy on a specific target segment which would reduce down the cost per qualified lead significantly and eventually would utilize the concept of digital marketing to the fullest. It is high time now that marketers and especially digital marketers should realize the full potential of digital marketing and bridge the gap between knowledge of Dubai Real Estate and marketing approach which would immediately provide better results. The second step includes researching on the appropriate target audience for a specific property and justifying the time spent on this research which would discriminate quality versus quantity at large.The culprit of this situation cannot be solely blamed upon digital marketers, rather the industry leaders and deciding management have also contributed to a large extend where they have missed out on allocating the right resources at the right time on the right places. Firstly, it is highly suggested to conduct digital marketing in-house since the stakeholders involved in the campaign are many at times exposed to sensitive data of clients and an in-house marketing resource would be not only be focused more upon generating quality leads, but would abide by the values of the organization and would not put up fake or flashy ads which in the long run only results in wastage of monetary resources. Additionally, there should always be an experienced real estate personnel working closely with the marketing team to ensure the research and messages are appropriate and accurate. In the event that organization intends to outsource marketing campaigns, it is highly advised to allocate an experienced personnel as a point of contact for the agency who would not only monitor the progress but would work closely to devise campaigns and messages which only would ensure success in the long run.Although, the current situation depicts not a very good picture for digital marketing in Real Estate, but if this Pied Piper approach is not followed and right tools are used by the right person with the right resources, there is still a lot to be extracted from the benefits of digital marketing.
The Real Secret to Profitable Gambling
There is one thing and one thing only that will take any gambler from constantly losing to any hope of making a profit. It’s not lady luck; it’s not any magic trick, and it’s not a mystical ritual.
Gambling has been around in various forms for hundreds of years and is an enormous source of revenue for a multitude of casinos, government agencies, bars, clubs and other organizations. The reason that these organizations make such a lucrative income is not so much the huge numbers of people gambling as it is the high percentage of these people who fail to learn the one secret they need to know to have any chance of making a profit at all.
The usual gambling approach goes something like this: You go to the race track and overhear a stranger telling a friend that a particular horse is ready to win so you put ten bucks on it. Result – the horse loses. Or you go to the casino and put fifty bucks into a slot machine because you believe it is your “lucky” machine. Result – you walk out fifty bucks lighter if you’re lucky. In most cases you’ll have blown even more because you have the extra cost of drinks, and you may have been so caught-up in your attempts to win that you actually put more like sixty or seventy bucks into the slot machine.
So what is the secret that you need to change your gambling situation? The secret is this, “Education”. While ever there are people who make no attempt to educate themselves to a point where they can make informed choices then the casinos and bookmakers will always make very lucrative profits from the suckers who walk through their doors day and night.
As an example, let’s say we play heads-or-tails with a coin and I offer to pay you $1.80 per dollar bet every-time you pick the correct outcome. A typical gambler might think that’s pretty good and try to pick more winning picks than they lose in the mistaken belief that they can make a profit. An educated gambler on the other hand would see the truth, which is that the odds of picking any one outcome here is 50/50; so over one hundred spins on average you would win fifty times. The reality is that with a 50/50 game if you outlay one hundred dollars and win fifty of those at $1.80 your total return is $90 or a loss of 10%.
The above situation is not uncommon in many casino games. Slots for instance has a house advantage of up to twenty percent (meaning that the casino always makes up to a twenty percent profit on all money that is put through the slot machine), and yet gamblers continue to throw their money into the slots despite the fact that the longer they play the more they’ll lose.
To improve your overall chances of coming out in-front when gambling start with a few of these tips:
Play games where you either have an edge or the house edge is very low, and
Games where you have some choices over the outcome (for example with slots you have no influence as the machine is programmed).
Learn to spot the games where the house has a large edge and stay away from them.
Never gamble on the basis of a tip, lucky number, favorite color etc.
And finally, never gamble with money you can’t afford to lose.
Note – If your gambling has reached a point where it is an addiction then stop and get help. You will find many sources of help by searching for the term “problem gambling” on the internet.
Successful stock market investors never buy stocks based on a tip or because they like the name of a particular company, otherwise they would go broke very quickly. They learn all they can and make informed decisions when choosing what to invest in. Stop gambling now until you educate yourself enough to make gambling choices that are likely to return a profit, rather than lining the pockets of the casinos.
What Is the Difference Between a Manager and a Leader?
With management and leadership often discussed within a very similar context, they are both typically – and often somewhat mistakenly – seen to be very similar to each other, or even as exactly the same thing, seemingly with no differences whatsoever. While there are certainly some very obvious similarities between the two, managers and leaders should be viewed and appreciated as entirely separate entities, with each one asserting fairly different mind-sets and often also taking different approaches via their given roles within business and within an organisation.In his book titled “On Becoming a Leader,” Warren Bennis composed a list on what he thought were the differences between a manager and a leader. In order to try to understand his distinctions between the two, we take a look at four points from Bennis’ list and elaborate on their meanings, in order to understand the real differences between management and leadership:1. The manager imitates; the leader originatesThe leader is original, insofar as they are typically the ones in an organisation who are responsible for coming up with the overall business strategy that then filters throughout the rest of the organisation. As it filters through, it reaches the managers, who then pass it on and replicate it to their own team members and employees; in other words, they are imitating the leader’s original intentions and ensuring that it is implemented in practical terms.2. The manager focuses on systems and structure; the leader focuses on peopleWhile the manager focuses on delegating work and tasks to the people, their priority is that the work gets done and is done properly. In getting this work done, a manager’s interest in people will mainly and primarily be on their capabilities and skill level. Meanwhile, a leader will be focusing on people – primarily the management team directly below them – to make sure that the business runs as smoothly as possible.3. The manager relies on control; the leader inspires trustThe archetype of the manager is a person who has to be – and must be – in control no matter what. This is an unfortunate necessity for a manager – after all, they need to be in control of their staff in order to manage them effectively – which can sometimes make them unpopular or perhaps portray them in a negative light. A leader’s role, then, is to inspire trust throughout the organisation. It is certainly the case that an untrustworthy leader can be the representation and face of an untrustworthy business, so trustworthiness is crucial. However, a good leader should know that if their managers are seen as untrustworthy as well or instead then it can also damage and discredit their reputation, too.4. The manager maintains; the leader developsA manager’s responsibility is to make sure that the business continues to operate as an efficient, well-oiled machine. It is the leader’s concern to grow and develop the business on an on-going basis and for managers to then maintain and look after that growth and development via their management.With some of the differences between managers and leaders outlined above, it can be argued that to some extent, management in particular is sometimes seen in a perhaps more negative light than leadership. However, both management and leadership are important when they are working and operating in unison:
Leadership without management can result in brilliant theory and ideas, but could potentially ignore correct and effective implementation
Management without leadership meanwhile can result in well-managed employees and workloads, but can lack direction and could miss potential opportunities
Therefore, effective management with leadership will mean that the theories and ideas should work well with the employees, with a strong direction resulting in effective implementationIt is hugely important that not only both management and leadership are practiced, but that they are both practiced together, hand in hand, efficiently and effectively. If this is a case then a business has the best possible chance at success, present and future.